Freemotion, one of the leading global fitness equipment manufacturers, sought to promote and enhance its brand to reach more B2B buyers during a particularly challenging period. The objective was to generate global press coverage, drive interest and leads, and demonstrate how Freemotion's products were creating new opportunities for its customers and the industry as a whole.

Working with Freemotion, brandXchange developed a strategic campaign that would effectively launch the new product ranges and generate viable commercial leads. By segmenting the market into different audiences, including larger chains and small independent operators, brandXchange crafted targeted messages and opportunities to engage audiences. 

brandXchange implemented a comprehensive range of tactics to deliver the campaign, including:

• Press releases and targeted media outreach

• Exclusive interviews and features with Freemotion executives and customers

• Social media teaser campaigns and ongoing content streams

• Professional video production for PR and social media

• Marketing packs and online briefings for Freemotion's global distributors

• Event sponsorship and speaking engagements at key industry conferences

The campaign generated exceptional results, solidifying Freemotion's position as an industry innovator. 

• 70 pieces of global press coverage with a reach of 1,701,000

• Significant social media reach and 5,600 mentions

• Coverage in globally-respected industry publications

• Uplift in web traffic to the Freemotion website

• Hundreds of marketing and sales qualified leads

• Significant commercial deals and installations in multiple countries worldwide

By showcasing Freemotion's innovative products we successfully positioned Freemotion as a leader in connected fitness and small team training.