Award Winning Lead Gen Campaign

zeno is a leading provider of whole person health and wellbeing within the corporate wellness market. The brand wanted to enhance its market presence and generate high-quality leads to fuel their business growth. They recognised the need for a comprehensive marketing strategy that encompassed PR, social media, advertising, content creation, and lead generation.

brandXchange developed and executed an integrated marketing campaign; by leveraging our understanding of the target audience and industry landscape, brandXchange crafted a tailored approach to maximise the impact of the marketing efforts.

brandXchange collaborated with hero to develop compelling content that resonated with their target audience. Through a strategic combination of PR, social media, advertising, and lead generation tactics, BrandXChange amplified Zeno's brand presence and attracted high-quality leads.

The campaign focused on creating engaging and informative content that showcased heno's expertise and value proposition. BrandXChange utilised LinkedIn as a key platform to reach decision-makers and influencers within Zeno's target market.

The campaign delivered outstanding results. Within the first quarter, brandXchange generated 186 leads. As the campaign progressed, brandXchange continuously optimised their approach based on data-driven insights, resulting in a total of 841 leads by the end of the first year.

The quality of the leads was particularly impressive, with a significant portion coming from companies with 100 to 150 employees – the ideal customer profile. Over 65% of the leads were sales qualified, substantially higher than the industry average of 13%, as reported by Salesforce. 

Beyond lead generation, the campaign had far-reaching impacts on hero's brand visibility. The LinkedIn campaign alone generated 467,846 impressions, significantly increasing hero's brand exposure and recognition within their target market.

brandXchange leveraged the content created during the campaign across various PR and marketing initiatives, further strengthening hero's brand presence and reach. By repurposing and adapting the content, brandXchange maximised the value of each piece and ensured a consistent brand message across all channels.

Industry Recognition: The success of this campaign was recognized by the Chartered Institute of Public Relations (CIPR), earning an award for their outstanding achievements in driving business growth through innovative marketing strategies.